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Change is never easy. Well,
at least not for me. But I do
admit that it can be a wonderful
thing, altering the mind and
opening up new possibilities.
This year sees many new and
exciting ventures for
Stellenbosch Wine Routes, which
I would like to share with you. |
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After 8 years at the
helm of the Stellenbosch
American Express® Wine
Routes, Johann Krige
announced his
resignation as
chairperson.
Stellenbosch Wine Routes
is the oldest wine route
in South Africa, and was
established in 1971.
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Ken Forrester & Annareth Bolton |
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In 2002 Johann was
instrumental in
overseeing the
transition of the
Stellenbosch Wine Routes
from a co-op to a
section 21 company; he
also facilitated the
process of obtaining
American Express® as
sponsor for the Wine
Routes, a first for the
South African wine
industry.
Today there are 16 wine
routes in South Africa,
but Stellenbosch remains
the most-visited and
best-recognised brand
among them. From humble
beginnings the
Stellenbosch American
Express® Wine Routes now
boasts five sub-routes,
with 149 wineries as
members, making it the
biggest wine route in
South Africa. When
Johann started the
transformation of the
wine route in 2002,
there was a mere 40
members who were part of
the organisation. Except
for the 149 wineries,
the primary producers in
the area also bought
into the idea of
marketing Stellenbosch
collectively, and
contribute to the
organisation.
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Johann will be followed
by Ken Forrester as
chairperson of the
board. Ken has been a
member of the
Stellenbosch Wine Routes
Board since 2002. Losing
a visionary like Johann
as chairperson is sad,
and we are very grateful
for what he has done to
promote Stellenbosch as
a world class wine
tourism destination. We
are however very
fortunate to welcome
well known restaurateur,
winemaker and marketing
guru Ken Forrester to
the hot seat, leveraging
the fact that he has
been an active board
member since the
establishment of the
inclusive wine route
eight years ago.
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One of Ken’s first projects will
be overseeing the exciting new format of this
year’s Stellenbosch Wine Festival, taking
place from 1 to 5 July 2010. Welcoming all
football fans descending on the Mother City, the
Stellenbosch Wine Festival happens a month
earlier this year to give them a chance to visit
and experience South Africa’s first and foremost
wine route – rich in diverse wine estates and
cellars.
Stretching way beyond 90 minutes of action on
the field, this year’s decentralised
Stellenbosch Wine Festival will showcase its
divine gems through an extensive network of
shuttles between the participating farms. It is
as simple as blowing a whistle... Just park your
car at any of the allocated Park-and-Ride areas,
or visit the Info Centre at Doornbosch in
Stellenbosch, to purchase your festival pass and
catch a shuttle to the wine farms of your
choice. Participating farms are offering
visitors wine tastings and untold activities
including the opportunity to rub shoulders with
your favourite winemakers.
Soccer enthusiasts will certainly not be left
out in the cold as transport to and from this
meandering wine extravaganza has been arrange
from Cape Town. Visitors will also be able to
experience the true history, culture and genuine
hospitably of Stellenbosch and its wine routes
in the comfort of their own vehicle and
transport.
During the Festival’s five-day celebration,
participating wine farms situated along the
popular Stellenbosch American Express® Wine
Routes will open their cellar doors for a
wide-ranging kaleidoscope of family-friendly
activities and attractions to entertain the
merry crowds en route. This year’s programme
ranges from adventurous day trips to interactive
winemaking experiences, unbelievable restaurant
and accommodation offerings to rare vertical and varietal wine tastings and exclusive winemaker
dinners, each offering a different yet unique
experience.

With more than 140 wine farms in and around the
quaint town of Stellenbosch and various
Park-and-Ride areas, it is your ticket to enjoy
the true spirit of the Stellenbosch Winelands
up, close and personal, without any hassle.
The Festival will also support the biggest
sporting extravaganza to hit South African
shores in true ‘Winelands style’. Idiom Wines
are inviting visitors to participate in a fun
Supporters’ Football Competition on their newly
prepared mini-pitch in the middle of their
vineyards in the Helderberg. This 5-a-side
competition offers enthusiasts the chance to
loosen up and emulate their heroes in a relaxed
Cape Winelands setting, complete with friends
and families cheering at the sidelines with
their Vuvuzelas. For the less energetic, Idiom
will host a Supporters’ Boules Competition on
their brand new courts adjoining the soccer
field, as well as wine tastings in their
hillside bomas, overlooking the vineyards and
False Bay in the distance.
Delheim, Jordan Wine Estate and Webersburg are
some of the estates who will be carrying the
fans’ interests at heart by having big screens
showing the soccer.
Outdoor lovers can soak up the beauty of the
Boland by signing up for game drives at Villiera,
with plentiful birdlife and antelope to see
whilst ending their scenic expedition with a
Méthode Cap Classique tasting. Or why not saddle
up at the new spectacular ‘cellar in the sky’
Waterkloof, with its arresting architecture and
its panoramic views, for a picturesque wine
tasting on horseback.
L’Avenir Estate goes all out French during the
festival with a host of activities celebrating
the culture, culminating with an awe-inspiring
performance by The Matthew Kruger Band, South
Africa’s very first composers and performers of
original rock music in French, at the farm.
Simonsig will also get their grapes and gourmet
vibe going with live music offered at their
estate throughout the duration of the festival.
The Stellenbosch Wine Festival has become a
tradition during the winter months in
Stellenbosch and is a popular destination for
both local and international visitors. The 2009
extravaganza attracted more than 13 500 visitors
with another record attendance anticipated this
year.
Tickets for the Stellenbosch Wine Festival will
be available on-line at R150 per person per day,
and R500 for the Golden Pass for the entire
duration of the festival. Under 18’s are free!
For more information on the Stellenbosch Wine
Festival and its 2010 programme, contact 021 886
4310 or visit
www.wineroute.co.za/festival.asp. | | |
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All eyes are on South
Africa this year, and for this very reason our
website
and press
releases are available in English, Afrikaans,
Spanish, Portuguese, French, German and
Japanese.
In the spirit of soccer, Wines of
South Africa have released a fun video – to
share in the fun, click
HERE.
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Wondering what to do
with the children during
school holidays? This
Easter, over the 2nd,
3rd, 4th and 5th of
April, Warwick Wine
Estate will be
supplementing their fine
wine- and gourmet
picnic- offering by
incorporating a
‘wonderland’ theme,
inviting visitors to
peer ‘through the
looking glass’ and be
immersed in a fantasy
world. Free-fall into
Warwick in Wonderland
where one can make the
acquaintance of some of
Lewis Carroll’s iconic
characters. Join Alice
in her adventures in
this psychedelic world…
perhaps you will meet
some of her
contemporaries like the
grinning Cheshire Cat or
the time-obsessed March
Hare who dashes past,
announcing that he is
‘late for a very
important date’?
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Visitors to the estate
will also rub shoulders
with hero’s in the
Warwick star-studded
cast: The eccentric
Professor Black
(Warwick’s Sauvignon
Blanc, named after the
creator of a hybrid
peach variety), Three
Cape Ladies (Warwick’s
blend of Cabernet
Sauvignon, Merlot and
the Cape's unique grape,
Pinotage, named after
three generations of
Ratcliffe women), The
First Lady (a Cabernet
Sauvignon-driven blend,
named after Norma
Ratcliffe, this is a
wine fit for the White
House) and the Black
Lady (a stellar Syrah
only available at
Warwick).
With jungle gyms, a
jumping castle, and an
Easter egg hunt,
children are promised
nothing short of a
swashbuckling adventure
at Warwick in
Wonderland! And to put
parents’ minds at ease,
child-minders will be on
duty to ensure children
are taken care of.
Parents and other guests
can venture into the
newly-renovated, chic
tasting centre and
sample wines from
Warwick’s award-winning
selection, purchasing
these at cellar door
prices. |
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The Warwick Gourmet
Picnic - partnered with
celebrity chef, Bruce
Robertson - is a ‘must
do’. This culinary
offering affords patrons
the option of unwrapping
and sampling the
contents of their picnic
boxes at any one of a
handful of ‘al fresco’
venues. Groups can book:
private ‘Picnic Pods’
flanking the dam, dine
in the Parisian-style
‘Courtyard’, or lounge
on ‘The Lawns’ at
leisure. Take the family
or group of friends on a
‘Big 5 Safari’ a through
the vineyards to the
‘Penthouse’ which boats
a panoramic vista of the
farm and surrounds.
Bookings are essential
and can be made by
phoning 021 884 3144, or
visit
www.warwickwine.com.
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On Sunday 11 April, don your
festive feathers and head out to
Eikendal Estate for an
all-day family feast for its
popular Weintaufe
Harvest Celebration.
What started out as an intimate
ceremonial blessing to celebrate
the end of the harvest at
Eikendal more than 20 years ago,
has evolved into a
not-to-be-missed highlight on
the social calendar, attracting
a vibrant crowd each year.
Families and friends can look
forward to a merry blend of
laid-back entertainment, local
country food, wine tastings,
vineyard tractor rides, a live
music performance, and loads of
fun for the kids, allowing Mom
and Dad to chill out on the
lawn.

After the baptism of Eikendal’s
first wine of the 2010 harvest –
the cellar’s flagship Chardonnay
– visitors get to taste it
straight from the barrel in
celebration of the fruit of the
vine. Known especially in
Austria as a festival just after
the wine harvest, Weintaufe
literally means ‘wine
christening’. A ‘godfather’ is
usually chosen to name the first
wine of the harvest.
Bring your picnic blanket and
claim your spot for a magical
ending to the weekend. Delicious
food and wine will be on sale so
why not swap the Sunday roast
for a sublime afternoon under
the oaks in the great company of
Eikendal.
Entrance for adults is R60 per
person and includes a
complimentary glass and barrel
tasting. Visitors under the age
of 18 get in for FREE. Tickets
will be available at Eikendal
prior to the event or at the
gates on the day. The gates open
at 10am with the baptism of the
new wine at 12h00.
For more information or general
enquiries on the 2010 Eikendal
Weintaufe contact the cellar on
021 855 1422 or send an
email to
info@eikendal.co.za. | |
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The Financial Mail Wine
Business Awards, now in
their second year, were
conceived to provide focus and
recognition to those within the
industry going the extra mile to
deliver business results. There
are no fewer than 15 wine awards
in South Africa, and until the
FM Wine Business Awards, all
were focused squarely on the
product in the bottle.
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The constant quest for quality
and product excellence is no bad thing. But as
any savvy producer will tell you, a wine
decorated with a plethora of awards that remains
unsold in the cellar doesn’t pay the rent. So
who has been excelling in marketing, branding,
packaging, supply-chain management and all the
other crucial facets in a successful wine
business?
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Competition in each category was
fierce this year. “Entries were
nearly double that of the
inaugural competition (2008) and
the standard of work submitted
superb. It’s interesting to see,
that once these Awards were
launched and under way, how the
old saying “competition is good
for business” has so clearly
played out in the industry,”
remarked John Woodward, a
partner in the Awards.
I would like to congratulate our
Stellenbosch members, who were
amongst the winners : Madame
May Elaine de Lencquisaing (Glenelly)
for Wine Personality of the
Year, Graceland Vineyards
for Best Design and Packaging,
The Vineyard Connection
for Independent Retailer of the
Year (second year), and
Kleine Zalze for Export Star
(also second year). Well done to
each and every one of you! For
the full report, visit
http://wine-extra.co.za/htm/special_report_march_2010.html. |
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This month’s winner of the
Sundays
in Stellenbosch
competition is Parinita Jeaven
from Cape Town. Congratulations!
You have won a Sunday lunch for
four people at Bilton’s Wine and
Dine at the foot of the
Helderberg, accompanied by a
bottle of
Bilton Wine.
To enter our competition, e-mail
your contact details to
info@wineroute.co.za.
Good luck!
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Discover the
splendours of South
Africa with American
Express.

South Africa offers. We select. You enjoy.
Discover the pristine beauty South Africa
has to offer. Visit
Discover South Africa to view
exclusive offers available to all American
Express Card members.
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To all our readers and members –
may you have a peaceful long
weekend. Whether you spend it in
Stellenbosch or elsewhere,
travel safely and remember :
think quality, drink
Stellenbosch!

Annareth Bolton
CEO Stellenbosch American Express® Wine Routes |
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Proudly sponsored
by:

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Stellenbosch American Express® Wine
Routes, Suite 224, Postnet, X5061,
Stellenbosch, 7599
Tel: +27 21 886-4310 | Fax: +27 21
886-4330 | Email :
info@wineroute.co.za |
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